Small Ship travel needed a new digital strategy, including website visitor customer acquisition.
Small Ship Travel is an online travel publisher and leader in their niche, small ship travel cruise packages.
Optimyz designed and built an integrated inbound program that included a range of landing pages, display ads, and creative to position Small Ship travel as a leader in its space.
To achieve this, we created a segmentation methodology that delivered the right content and creative to the right visitor.
We enabled the client to run multiple campaigns concurrently, each offering a distinct experience catered to that visitor.