Pop A Lock

Pop A Lock is a leading national locksmith chain that was looking for a new marketing partner to help it grow and maintain its leadership position.

While many of the Pop A Lock locations ranked in one of the top spots for major keywords like “Trusted Locksmith” of “Locksmith in Tampa”, other locations had fallen down in the rankings below the first page. Furthermore, without a coherent and aggressive SEO strategy, maintaining page 1 on Google is a next to impossible.

Optimyz became the search and optimization partner for Pop A Lock, providing consulting and campaign execution. The core focus of the campaign on was on-page SEO optimization and local marketing.

Optimyz augmented the optimization process with online content, including localized content and news about local stores. The content strategy was to maintain the client’s fun, friendly, customer focused offline brand to the website.

Visit the Bay Area location of Popalock to see more.