Horizon Solar Power, one of the fastest growing solar companies nationally, was looking for new growth strategies.
To help Optimyz built and executed an integrated digital program that included a 5-part email flow, an interactive landing page, and an automated postcard delivery system.
Each time a new lead came in through the client website or lead vendors, the email flow was triggered and a personalized postcard was sent the next day to the prospect.
Using custommail.net, our own SaaS print an web personalization software, we built a personalized postcard and landing page that showed users a view of their roof (through Google Maps integration) on both the postcard and personalized landing page.
We helped Horizon Solar Power deliver an integrated inbound and outbound print + digital strategy and meet the clients lead gen objectives.