Dessert Week was in their second year of operations and needed a new website and go to creative strategy to build awareness and connect with attendees.
Dessert Week had an awesome new concept: One entire week dedicated solely to desserts! The inaugural event was a big hit in L.A. and the company was looking for an entirely new website and branding concept to take their online experience to the next level.
Optimyz created a bright, cheery, and fun website that brought out the true flavor of the event. Filled with images and video of the live event and delicious deserts, each aspect of the website was refined to the last pixel to ensure a great user experience.
To add some social engagement, we integrated the client’s Instagram account directly with the website, allowing new content to flow onto the site.